VII Capital Funds and Artificial Intelligence

Machine learning and AI are dominating headlines in the tech world. Learn how your small business can use this software to boost your marketing. Human beings have long been fascinated by the concept of artificial intelligence. We’ve come a long way since the ancient stories and myths about the desire to play god, breathing life into inanimate objects, and today artificial intelligence has become seamlessly integrated into our daily lives.

The human reaction to the rise of AI hasn’t always been positive. Many people fear that robots will take over their jobs, though most small business owners do not see AI as a threat.  It’s safe to say that, no matter how you feel about it, the relationship between business and artificial intelligence is continuing to grow at a rapid pace.

Machine learning aims to allow computers to learn on their own, without human intervention. While this might sound a bit too much like science fiction, machine learning is becoming a very real part of how businesses connect with today’s consumers.

Machines Know Your Consumer Better Than They Know Themselves

Today’s consumers are tuned in. Constantly on the go, businesses need to be one step ahead of their customers if they are going to be successful, and that means knowing what they want before they do.

This may sound impossible, but big data has provided a wealth of information regarding what consumers look for in a product and how they make purchase decisions. Adopting machine learning has proven to be an efficient way to analyze data on a wider level, allowing companies to expand their reach like never before.

While we can’t read minds, we can teach our machines help us make more accurate predictions:

Machine learning can lead to more accurate and effective consumer recommendations, based on segmented data and real-time information. Computers can now efficiently analyze large quantities of consumer data, picking up on details that could potentially be overlooked by the human eye. Machine learning can identify where your potential consumers spend their time online, giving your campaigns more accuracy and focus. Facebook’s use of applied machine learning has proven that computers will play a significant role in gathering large amounts of data that can be automatically segmented into specific target audiences, based on individual activity.

Machine Learning Will Reinvent Marketing Campaigns

Marketing campaigns today are already quite advanced. But, our relationships with machines are going to forever change the way businesses interact with consumers. With an increasingly vast pool of information available concerning consumer activity, marketers can now utilize AI to create meaningful campaigns. Software tools such as chatbots can spark conversations with users and gather information regarding their specific needs and expectations. The evolution of machine learning has resulted in the creation of predictive leads and personalized content that can improve offerings and promotions. Computers can now act as a marketer’s personal assistant, organizing data and making predictions, allowing marketers to be more efficient.

So far, machines haven’t cost marketers their jobs, but have instead offered a welcome advantage when it comes to raising the standard of how businesses communicate with consumers. With the rise of big data, there has been an increasing amount of professional data analysts available for hire that can help companies translate valuable consumer data into revenue.

Computers are well on their way to helping businesses connect with their consumers in a more intelligent way. Companies like Google and Pinterest have already adopted machine learning to create more meaningful content. More and more businesses are following in their footsteps with good reason.

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